


In many practices, dentists feel hygienists ignore the business, and hygienists feel dentists only care about production and selling treatment. Both perspectives are understandable—and both miss the point. A high‑performing hygiene department is simultaneously the clinical backbone of the practice and one of its most important financial engines.
This course brings dentists and hygienists together in an interactive, lab‑style format to examine hygiene through a business lens: capacity, profitability, valuation, and scalability.
Through hands‑on stations, product and technology comparisons, cost and coding analyses, and guided planning exercises, your team will identify exactly where hygiene is leaving money on the table and how to close those gaps without sacrificing care.
Using a direct, data‑driven approach, we’ll show how three core pillars, clinical consistency, operational structure, and intentional recare and prevention, support 25–30% growth, protect appropriate time for high‑quality care, and strengthen both profit and practice valuation.


Identify
where current hygiene systems are limiting production, profit, and practice valuation

Apply
a three-pillar hygiene framework (clinical consistency, operational structure, and recare/prevention) to support sustainable 25–30% growth

Evaluate
technologies, products, and coding choices through hands-on exercises to improve efficiency and profitability without compromising care

Build
a clear, actionable 90-day implementation plan for hygiene system improvements that both dentists and hygienists support
Ready to get started?

After nearly 30 years in dentistry, I’ve learned what really makes hygiene work:
Empowered hygienists
Clear systems
Leaders who understand the business side of hygiene
I’ve spent my career helping practices transform strong clinical skills into profitable, long-term hygiene programs. Now, I’m helping practices like yours build systems that not only create growth but also empower your hygienists to lead the way.
Dentists who want a stronger, more profitable hygiene department
Practice owners focused on long-term growth and valuation
Hygienists who want clarity, structure, and support for delivering high-value care
Dental teams ready to align clinical excellence with business performance
If you’re ready to stop guessing, align your team, and turn hygiene into a true growth engine for your practice—this course is for you.
Register now and secure your spot in The Business of Hygiene Below.
Seats are limited to ensure quality hands-on instruction. Reserve your spot today
Each attendee must register individually using their own name, email, and phone number.
Our system allows only one registration per contact.
Duplicate entries using the same contact info will not be counted.
This is especially important because CE certificates are issued and sent individually based on the registration details. If someone else is attending with you, please make sure they register separately.
Registering with a hygienist? Please add their information using the form on the confirmation page.


